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[Translate to Français:] STRUCTURE + SHINE

[Translate to Français:] STRAIGHT HAIR WITH A HEALTHY LOOK. HELP YOUR CLIENTS
OVERCOME THE RISK OF DAILY STRAIGHTENING USAGE.

[Translate to Français:] BENEFITS

[Translate to Français:] STRUCTURE + SHINE PERMANENTLY REDEFINES STRAIGHT SERVICES.

• Long-lasting straight hair structure
• Further improved, brilliant shine*
• Provides fantastic anti-frizz effect
• Extra gentleness with excellent conditioning benefits
• Very appealing consistency and improved fragrance for a pleasant service

 

*vs. Straight Service with Straight’n Shine

[Translate to Français:] ASSORTMENT

  • [Translate to Français:] AGENT 1

    [Translate to Français:] SOFTENING CREAMS

    • Available in four intensities:
    0 – Strong for virgin or resistant hair
    1 – Regular for normal or fine, natural hair
    2 – Medium for color treated hair or highlights up to 30%
    3 – Soft for sensitized colored or highlifted hair

  • [Translate to Français:] AGENT 2

    [Translate to Français:] NEUTRALIZING CREAM

    • Providing perfect rebonding for extra gentleness with
    excellent conditioning benefits
    • For all hair structures

  • [Translate to Français:] OPTIMIZER

    [Translate to Français:] DETANGLER

    • Improves manageability and smoothens the hair structure
    • Lubricates and protects hair from heat-damage
    • For all hair types

  • [Translate to Français:] PROTECTION

    [Translate to Français:] PRE-TREATMENT

    • Balances structural differences
    • Makes the transformation process more controllable
    • For all hair types with structure differences

[Translate to Français:] REDEFINED PERFORMANCE

[Translate to Français:] • Perfect reliability for superb straightening results
• Different strength levels customized to individual hair structures
• The hair is conditioned and nourished while being reshaped
• Faster processing time for improved efficiency
• Easier application due to creamy consistency

[Translate to Français:] ADVANCED REDEFINITION SYSTEM

[Translate to Français:] A sophisticated formula of straightening and care ingredients which harmonize the inner structure of the hair.

Its Rebond Control Complex ensures that the formula cosistently penetrates the hair fiber, for an even texturizing result.

The integrated Amino-Oleo-Lipid-Complex infuses amino acids, KuKui Nut Oil and deeply caring IntraLipid for beautifully conditioned, shiny hair.

[Translate to Français:] RELATED PRODUCTS

[Translate to Français:] The right products are essential to enhance and maintain the most beautiful results. We recommend these complementing Goldwell products. 

  • COLORANCE

    UN CHEVEU EN PLEINE SANTÉ POUR UN RÉSULTAT COULEUR ÉCLATANT DE BEAUTÉ. COLORANCE EST LA PREMIÈRE COLORATION SEMI-PERMANENTE DOTÉE DE LA TECHNOLOGIE INTRALIPID QUI RÉPARE LE CHEVEU.

    plus d'INFOS

  • STYLESIGN

    STYLESIGN: POUR METTRE EN BEAUTÉ COUPE ET COULEUR COMME JAMAIS!

    PLUS D'INFOS

  • DUALSENSES

    FRUIT DE NOTRE RECHERCHE EN INNOVATION POUR LES SALONS : 

    DÉCOUVREZ DES SOINS EXPERTS HAUTE PERFORMANCE AVEC UNE DOUBLE ACTION.

    PLUS d'INFOS

  • [Translate to Français:] KERASILK

    [Translate to Français:] FROM FRUSTRATING TO FABULOUS HAIR. DISCOVER THE ULTIMATE TRANSFORMATION. KERASILK KERATIN TREATMENT IS THE FIRST CUSTOMIZABLE LONG-LASTING SMOOTHING SERVICE FOR HAIR LIKE SILK FOR UP TO 5 MONTHS.

    MORE INFO

[Translate to Français:] CONTACT

[Translate to Français:] For further information please contact your Goldwell representative.

CONTACT NOW

[Translate to Français:] FIND YOUR SALON

[Translate to Français:] GOLDWELL SALON FINDER

[Translate to Français:] YOU DESERVE THE BEST SERVICE AND AMAZING RESULTS CREATED JUST FOR YOU.
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